Smileline

Smileline

Smileline

Storytelling in a social media campaign

Storytelling in a social media campaign

Storytelling in a social media campaign

2023–2024

Client:
Smileline

Industry:
Medicine

For the purposes of social media communication for Smileline orthodontic clinics, we created the story “About the tooth that let itself be bracketed.” This tooth was Trzonek, who set off on an adventure-filled journey toward its purpose – its rightful place in the oral cavity. Along the way, it met many other teeth, experienced numerous emotional encounters, and the most important of them all – it found Trzonki, its future spouse.

Story of Trzonek, showed that even orthodontic treatment can be a positive journey – one that builds relationships with patients and dispels fears about therapy. Bracketed Trzonek, in Smileline orthodontic clinics, continued his journey toward a simpler life, inviting the brand’s social media audience to join the circle of friends he gathered along the way.

Story of Trzonek, showed that even orthodontic treatment can be a positive journey – one that builds relationships with patients and dispels fears about therapy. Bracketed Trzonek, in Smileline orthodontic clinics, continued his journey toward a simpler life, inviting the brand’s social media audience to join the circle of friends he gathered along the way.

Story of Trzonek, showed that even orthodontic treatment can be a positive journey – one that builds relationships with patients and dispels fears about therapy. Bracketed Trzonek, in Smileline orthodontic clinics, continued his journey toward a simpler life, inviting the brand’s social media audience to join the circle of friends he gathered along the way.

Strategic use of storytelling

In the Smileline campaign, storytelling was consciously used as a tool to build an emotional bond with audiences. In the orthodontic industry, where communication often focuses on technical aspects, the light and friendly story of Trzonek made it possible to distinguish the brand from its competitors. Stories full of emotion and humor not only capture attention but also make the brand feel closer to patients and more memorable.

Building bonds through storytelling

The use of storytelling allowed Smileline to build an emotional connection with its audience. The friendly image of Trzonek broke stereotypes of orthodontics as a painful or complicated process. Instagram and Facebook posts, presented as an adventure chronicle, engaged followers, created positive associations with the brand, and encouraged them to begin their own journey toward a beautiful smile.

Budowanie więzi przez storytelling

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea
or a question? Get in touch
– we’ll be glad to discuss
a project, campaign, design,
or any other initiative
for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław