2023–2024
Client:
Smileline
Industry:
Medicine
For the purposes of social media communication for Smileline orthodontic clinics, we created the story “About the tooth that let itself be bracketed.” This tooth was Trzonek, who set off on an adventure-filled journey toward its purpose – its rightful place in the oral cavity. Along the way, it met many other teeth, experienced numerous emotional encounters, and the most important of them all – it found Trzonki, its future spouse. |
Strategic use of storytelling |
In the Smileline campaign, storytelling was consciously used as a tool to build an emotional bond with audiences. In the orthodontic industry, where communication often focuses on technical aspects, the light and friendly story of Trzonek made it possible to distinguish the brand from its competitors. Stories full of emotion and humor not only capture attention but also make the brand feel closer to patients and more memorable. |
The use of storytelling allowed Smileline to build an emotional connection with its audience. The friendly image of Trzonek broke stereotypes of orthodontics as a painful or complicated process. Instagram and Facebook posts, presented as an adventure chronicle, engaged followers, created positive associations with the brand, and encouraged them to begin their own journey toward a beautiful smile. |