2018–2025
Client:
Dakea
Industry:
Construction
#ProudRoofer is the largest online roofer community in Europe. Since 2019, we have been integrating the professional roofer environment, promoting their craft, and strengthening the prestige of the trade. As part of the campaign, we carried out extensive digital, event, and PR activities. We executed recruitment, lead-generation actions, content production, photo shoots, and active promotion of industry events, celebrating the initiative’s fifth anniversary. |
Goal of the campaign was to emphasize the professionalism and value of roofers’ work, presenting their image in a way that inspires respect and recognition. We created original video content and digital materials, basing the message on authentic stories and experiences of industry representatives. A team specializing in reportage productions ensured high-quality execution, giving the campaign a documentary character and conveying the true atmosphere of roofers’ work. Communication was carried out via Facebook, YouTube, a dedicated landing page, and mailing campaigns, while #ProudRoofer actively participated in key industry events in Poland. |
Thanks to consistent media activities and active presence at industry events, the #ProudRoofer campaign achieved measurable outcomes. In its fourth year, the project’s fanpage recorded a 30% increase in likes, with average monthly user engagement exceeding 10,000 interactions. We gained valuable recruitment leads and reached a number of submissions in the lead-generation campaign that surpassed the client’s expectations. |