2019
Client:
lakma
Industry:
FMCG
For Lakma, the owner of the Sidolux brand, we comprehensively carried out the project of creating and implementing a new product category – Dish Spa dishwashing gels. We were responsible for the entire NPD process: from naming strategy, through packaging and product variant design, to production execution. We prepared the brand launch on the Polish market – from display campaign creation and BTL materials to landing pages and digital formats. The result was a fresh, consistent communication system for the entire line. |
The campaign’s main theme was based on the idea of a “SPA for dishes”, inspired by the product line’s unique fragrances. Display creatives emphasized the sensory experience and visual appeal of the series. The campaign was strengthened with bumper ads on YouTube and remarketing activities on Google. Thanks to a consistent tone and distinctive visual identity, Dish Spa gained a strong position right from the start. |
The project included designing a label system for six product variants, creating a landing page, and adapting communication to different consumer touchpoints. Consistency was key – across online channels, POS materials, and in-store displays. Our goal was not only to capture attention but also to tell the story of a new product category that combines effective performance with the pleasure of use. Dish Spa communication blends aesthetics, functionality, and strong recognizability. |