Sidolux

Sidolux

Sidolux

Development and launch of a new product range

Development and launch of a new product range

Development and launch of a new product range

2019

Client:
lakma

Industry:
FMCG

For Lakma, the owner of the Sidolux brand, we comprehensively carried out the project of creating and implementing a new product category – Dish Spa dishwashing gels. We were responsible for the entire NPD process: from naming strategy, through packaging and product variant design, to production execution. We prepared the brand launch on the Polish market – from display campaign creation and BTL materials to landing pages and digital formats. The result was a fresh, consistent communication system for the entire line.

New brand from strategy to launch – we developed the complete communication for Dish Spa, leading the project from NPD concept through to the digital campaign and BTL activities.

New brand from strategy to launch – we developed the complete communication for Dish Spa, leading the project from NPD concept through to the digital campaign and BTL activities.

New brand from strategy to launch – we developed the complete communication for Dish Spa, leading the project from NPD concept through to the digital campaign and BTL activities.

Pleasure of use

Pleasure of use

The campaign’s main theme was based on the idea of a “SPA for dishes”, inspired by the product line’s unique fragrances. Display creatives emphasized the sensory experience and visual appeal of the series. The campaign was strengthened with bumper ads on YouTube and remarketing activities on Google. Thanks to a consistent tone and distinctive visual identity, Dish Spa gained a strong position right from the start.

From label design to e-commerce

The project included designing a label system for six product variants, creating a landing page, and adapting communication to different consumer touchpoints. Consistency was key – across online channels, POS materials, and in-store displays. Our goal was not only to capture attention but also to tell the story of a new product category that combines effective performance with the pleasure of use. Dish Spa communication blends aesthetics, functionality, and strong recognizability.

From label design to e-commerce

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea
or a question? Get in touch
– we’ll be glad to discuss
a project, campaign, design,
or any other initiative
for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław