2024–2025
Client:
Selena
Industry:
Construction
The international BAU trade fair in Munich is one of the most important stages for the construction industry in Europe. Thanks to the trust of the Selena Group, we created a comprehensive exhibition experience for its partners – from booth architecture, through visual strategy, to a consistent narrative built around the slogan “Job Well Done. Modern Construction Solutions.” We built a space that not only presents the offer but also speaks the language of professionals – precise, determined, and focused on concrete results. |
Exhibition area was inspired by the shape of a house built from Selena’s components and solutions. It was logically divided according to product segments – a synonym for a comprehensive approach to modern construction. Instead of a standard display, we created a unique, transparent space presenting key information tailored to the real needs of contractors and investors. Every element – from architectural forms to graphics and infographics – demonstrated that Selena delivers innovative solutions that shorten project timelines and make construction sites more user-friendly workplaces. |
The slogan „Job Well Done. Modern Construction Solutions.” defined the brand’s communication tone at BAU 2025. We developed its extension across text, visuals, and spatial design. Communication was also supported by content created specifically for BAU Insights, a strategy for social media presence, real-time coverage, sets of gifts and gadgets, as well as a complete package of BTL materials targeted at clients and partners. |
