2023–2024
Client:
Selena / Tytan professional®
Industry:
Construction
We developed a comprehensive positioning strategy and refreshed the visual identity of Tytan Professional®. The campaign was built on three key pillars: expert knowledge, practical innovations, and proven performance. Our task was to translate these into the brand’s language, communication tools, and a consistent branding system across multiple markets. All of this was designed with scalability in mind – both in corporate communication and in product materials.
As part of the Tytan Professional® brand strategy, communication was focused on building strong relationships with construction professionals, shifting the emphasis from product marketing to delivering expertise in performance, practical innovations, and professional knowledge. The goal was to increase brand awareness and strengthen its position as both an expert and innovator in the construction industry. Campaign centered on supporting professionals in their daily work. Through multichannel communication and engaging formats, the brand successfully reached key target groups, building long-term relationships and reinforcing its market position. |
