2023–2024
Client:
Amrest
Industry:
Foodservice
For the global AmRest Exceptional Service Award competition, we were responsible for designing the project’s comprehensive visual identity. We developed the award logo, designed the winners’ trophy, and created invitation animations. Our goal was to highlight the innovative character of the award and build a prestigious setting for recognizing the best initiatives within AmRest. |
When designing the visual identity of the competition, we focused on creatively reflecting the innovative character of the initiative and the unique organizational culture of AmRest. We developed a graphic system that consistently communicates the brand’s key values – innovation, commitment, and the pursuit of excellence. The trophy we designed symbolizes growth, dynamism, and the uniqueness of achievements. Every element of communication was carefully thought out to amplify positive emotions and highlight the organization’s identity. |
For the campaign inviting participation, we created dynamic animations that clearly explained the competition rules and encouraged submissions in an engaging way. The animation storyboard was carefully designed to ensure the message was clear, motivating, and aligned with AmRest’s brand image. By combining straightforward messaging with a modern visual style, the animations effectively engaged audiences and supported a high number of entries. |