2024
Client:
Benefit Systems
Industry:
Wellbeing
The campaign “We Train Good Habits” is an educational project by the Benefit Systems Group aimed at shaping positive habits among employees and fitness club clients. Through engaging messages, a well-thought-out visual strategy, and wide reach, the campaign reminded audiences of the importance of taking actions that benefit the environment and inspired them to practice good habits. Sports context encouraged changes in everyday life – from saving water and energy to proper waste segregation.
Benefit Systems Group campaign was tailored to different markets, taking into account linguistic nuances and local environmental contexts. The creative slogans were based on wordplay, which required precise adaptation to preserve sports metaphors across various languages. Additionally, differences in regulations on waste segregation and resource conservation were considered, adjusting the messages to the practices of each country. |