Benefit Systems

Benefit Systems

Benefit Systems

Educational campaign with benefits for the planet

Educational campaign with benefits for the planet

Educational campaign with benefits for the planet

2024

Client:
Benefit Systems

Industry:
Wellbeing

The campaign “We Train Good Habits” is an educational project by the Benefit Systems Group aimed at shaping positive habits among employees and fitness club clients. Through engaging messages, a well-thought-out visual strategy, and wide reach, the campaign reminded audiences of the importance of taking actions that benefit the environment and inspired them to practice good habits. Sports context encouraged changes in everyday life – from saving water and energy to proper waste segregation.

The campaign included various media – stickers, posters, screen animations, and social media content. It was carried out in Poland, the Czech Republic, Slovakia, Croatia, and Bulgaria.

The campaign included various media – stickers, posters, screen animations, and social media content. It was carried out in Poland, the Czech Republic, Slovakia, Croatia, and Bulgaria.

The campaign included various media – stickers, posters, screen animations, and social media content. It was carried out in Poland, the Czech Republic, Slovakia, Croatia, and Bulgaria.

Training
for the Planet

The communication concept combined the language of sports with everyday choices. Slogans inspired by physical activity motivated people to take action: “Train discipline. One pass is enough” (saving paper towels), “Make results in action. Not on paper” (reducing printing), “Take care of the planet’s condition. Segregate waste”, “Winning move. Mixed waste goes here”. In this way, audiences learned good habits in an accessible and engaging manner.

Training
for the Planet

The communication concept combined the language of sports with everyday choices. Slogans inspired by physical activity motivated people to take action: “Train discipline. One pass is enough” (saving paper towels), “Make results in action. Not on paper” (reducing printing), “Take care of the planet’s condition. Segregate waste”, “Winning move. Mixed waste goes here”. In this way, audiences learned good habits in an accessible and engaging manner.

Transnational message
in local adaptations

Transnational message
in local adaptations

Benefit Systems Group campaign was tailored to different markets, taking into account linguistic nuances and local environmental contexts. The creative slogans were based on wordplay, which required precise adaptation to preserve sports metaphors across various languages. Additionally, differences in regulations on waste segregation and resource conservation were considered, adjusting the messages to the practices of each country.

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea
or a question? Get in touch
– we’ll be glad to discuss
a project, campaign, design,
or any other initiative
for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław