2022
Client:
Sarantis
Industry:
Beauty
How to talk about sun protection in a way that doesn’t feel like reading instructions, but instead evokes the scent of coconut and the sound of waves? In the Summer Influencer campaign for Kolastyna, we focused on storytelling, emotions, and the energy of a holiday flow. We planned and executed a series of activities on social media, creating content that truly made you “feel the sun.” Coconut Paradise is not just a product line – it’s a summer world we invited the Kolastyna community to join. |
The campaign began where summer starts – on social media. From a light rhythm to a spot full of sun energy. Content prepared for YouTube, Facebook, and Instagram complemented TV activities. We created not only videos but also a full package of creative materials. All of this was designed in a beach life aesthetic, allowing everyone to immerse themselves in the world of Kolastyna Coconut Paradise. |
Display formats, posts, activations, education, and lifestyle – the campaign was designed as a comprehensive content ecosystem. Each communication element had its role: some attracted attention, others built product knowledge, and others encouraged interaction. Everything was tied together with a consistent narrative and summer-inspired visual identity that emphasized the lightness, carefree spirit, and pleasure of using Kolastyna products. Coconut Paradise became a true summer destination on social media. |