Kolastyna

Kolastyna

Kolastyna

Strategy, creation, and content in social media

Strategy, creation, and content in social media

Strategy, creation, and content in social media

2022

Client:
Sarantis

Industry:
Beauty

How to talk about sun protection in a way that doesn’t feel like reading instructions, but instead evokes the scent of coconut and the sound of waves? In the Summer Influencer campaign for Kolastyna, we focused on storytelling, emotions, and the energy of a holiday flow. We planned and executed a series of activities on social media, creating content that truly made you “feel the sun.” Coconut Paradise is not just a product line – it’s a summer world we invited the Kolastyna community to join.

Social media that smell like summer – Kolastyna Summer Influencer is a campaign full of energy, freedom, summer vibes, and… coconut-scented content that truly engages.

Social media that smell like summer – Kolastyna Summer Influencer is a campaign full of energy, freedom, summer vibes, and… coconut-scented content that truly engages.

Social media that smell like summer – Kolastyna Summer Influencer is a campaign full of energy, freedom, summer vibes, and… coconut-scented content that truly engages.

In the rhythm of social media

In the rhythm of social media

The campaign began where summer starts – on social media. From a light rhythm to a spot full of sun energy. Content prepared for YouTube, Facebook, and Instagram complemented TV activities. We created not only videos but also a full package of creative materials. All of this was designed in a beach life aesthetic, allowing everyone to immerse themselves in the world of Kolastyna Coconut Paradise.

A summer strategy with real reach

Display formats, posts, activations, education, and lifestyle – the campaign was designed as a comprehensive content ecosystem. Each communication element had its role: some attracted attention, others built product knowledge, and others encouraged interaction. Everything was tied together with a consistent narrative and summer-inspired visual identity that emphasized the lightness, carefree spirit, and pleasure of using Kolastyna products. Coconut Paradise became a true summer destination on social media.

A summer strategy with real reach

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea
or a question? Get in touch
– we’ll be glad to discuss
a project, campaign, design,
or any other initiative
for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław

WE’RE ALWAYS HAPPY TO TALK

Do you have an idea or a question? Get in touch – we’ll be glad to discuss a project, campaign, design, or any other initiative for your brand.

Public Bridge

Public Bridge Sp. z o.o.
ul. Ulanowskiego 9/7
53-144 Wrocław