2019–2022
Client:
Selena / Tytan professional®
Industry:
Construction
As part of launching an innovative construction standard, we were responsible for the comprehensive creation of the WINS brand – from strategy and visual identity to the implementation of product and educational communication. WINS is a system of three window installation technologies (Fast, Flex, Fix) that support the energy efficiency of buildings. Our goal was to develop a language and tools that would explain, demonstrate, and convince both investors and contractors of the value of this new solution.
WINS is an innovative solution for the construction industry that required not only implementation but, above all, understanding. A key element of the strategy was educating contractors and investors. We developed the brand’s visual identity, a set of training tools, instructional animations, and BTL materials. We designed graphic systems for the three product lines as well as display mock-ups. Communication became the foundation for the successful introduction of the new standard. |
The launch of the WINS brand was supported by digital campaigns, conferences, expert debates, and media activities. We prepared formats for 7 markets, as well as scripts for brand and educational animations. We ensured WINS gained recognition within the professional community: from organizing trainings and contractor certifications to producing materials for industry events. Today, WINS is not just a product – it is the language of modern construction. |
