KNAUF INSULATION
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Full marketing service
We started working with Knauf Insulation in 2009, when we won the tender for marketing services including country-wide local press campaign covering the mineral wool producer’s support for the Polish Humanitarian Action. Knauf Insulation supported the organisation by giving 10% of its revenue from sales of insulation in chain stores to help Poles affected by floods. This is how our marketing cooperation of ten years started.
In the course of these years, we were tasked with providing ongoing marketing services, which included developing and managing ATL, BTL and online campaigns.
We managed and maintained regular communication aimed at distribution partners. We managed B2B sales offers and B2C resale offers. We produced radio ads. We designed and provided Knauf Insulation’s booths for events and expos.
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